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The Six Steps – Step 3: IT Engagement Modeling
Who is in the driver’s seat? Is it the business… or your IT Service Department? How much money are you leaving on the table because your ROI plans are not shared? These articles outline the six steps that are the components pivoting you towards being able to achieve ultimate success for content or commerce driven
The Six Steps – Step 2: Commerce Site
Commerce site: How much money are you leaving on the table? Content site: How many minutes does a customer stay on your site? These articles outline the six steps that are the components pivoting you towards being able to achieve ultimate success for content or commerce driven websites and other channels of engagement: ü Executive
The Six Steps: Step One: Executive Engagement
The Six Steps To Follow For Cross Channel Commerce Evolution: Step 1: Executive Engagement: Heidi Chapnick Customer Care, CEO, Channalysis, LLC Posted: Feb 12, 2010 |- published in seven marketing trade magazines subsequently Ebusiness and cross channel content and commerce grew by 18% in 2009? Did your brick and mortar grow by that rate? These
Partnership for Quality: Revolutionizing Quality Management from Field to Shelf
From a retail point of view we are all working for the same customer; the consumer that walks into a supermarket and that buys the products we produce and distribute. We have to surprise her everyday by giving her excellent products at competitive prices. To quote Feargal Quinn of Superquinn supermarkets in Ireland; we have
A Taste for More: Creating Consumer Value in a Recession
This year retail competition is more fierce than ever. As the recession hits consumer’s wallets, retailers have collectively moved into battle mode. Price pressure is larger than ever. We have all long known that the easiest way to increase value for retailers is by reducing the buying price. And in a fresh produce world of
Great Flavor Increases Consumption
Four years after the introduction of the Michelin stars, in 1930, Americans spent 3% of their disposable income on food in restaurants. By 2010 that percentage had increased to 4%. Not much, you might say. However, during that same period the share of income spent on “food at home” gradually declined from 21% to 6%.
Value Selling Presentation
Value Selling is an important concept that all businesses need to understand. Value is not necessarily low prices, product features, discounts or rebates, and other monetary inducements. Instead, value is the satisfaction of customer needs at the lowest total cost. Value resides in the perception of the buyer. Value includes your knowledge, technology, information, and
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Social Media Intro
Learn more about Social Media and how your business can use the power of the Internet to market yourself. The Internet has moved from Web 1.0 to an interactive Web 2.0 design. Social Media has been an integrated part in this movement. To learn more about Social Media watch the presentation below. Quicktime is required.
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Smart Companies Focus on Controllable Forces
Smart companies focus on controllable forces by Ron Pelger Published in The Produce News – August 20, 2009 Scenario No. 1: Customers were moving along quickly in a local supermarket, eager to get home. Hostile weather was beginning to threaten the area with a massive thunderstorm and high winds predicted. Meanwhile, the produce department was
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Shrink Affects Every Level of the Produce Industry
Shrink affects every level of the produce industry by Ron Pelger The Produce News – April 22, 2009 What is your produce shrink rate? What is your dollar loss from shrink? It’s shocking that whenever I ask those questions, many people do not know the answers. Even some upper-management executives have little or no knowledge
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