Marketing Strategies for Producers
Strategy is the focus that drives marketing. Traditional f.o.b. sales of "quotes, quotes and more quotes and"hoping for purchase orders" are a thing of the past. Our analysis will help our clients determine the best strategies to maximize returns.

Full Supply Chain Visibility Solutions
Know how to get around the retailers’ obstacles. Know how retailers view growers and shippers. Know the priorities of retail executives and how they think today. Know what the decision makers like and dislike. Know the retailers’ concerns and the seller’s solutions. Know the five levels of the “Buyers Pyramid” and how to reach the “approver” at the top. We lived the role of the decision maker and will teach you how to have better sales skills every step of the way.

Retail Insight for Producers
Often talked about, seldom implemented, complete supply chain track and trace technology is a must, not a luxury any more. FreshXperts has a team of professional associates and affiliates who can guide you to custom fit solutions. From the field to the grocery store shelves, cutting-edge, easy-to-use RFID and smart tag technology tracks your product all the way through the supply chain. You can afford it NOW!

Packaging Solutions
The best product in the wrong packaging can down grade the returns desired. Why would you strategically purchase superior seed, use the best agricultural practices, and the latest/greatest pack line equipment, yet put the product in inferior packaging? What a shame! Whether it's plastics, films, pulp, paper, foam, corrugated, and/or biodegradable, we will help you maximize your product's packaging solution.

Business Technology Tools
We familiarize our clients with technology to facilitate effective training sessions, product and program presentations, effective staff conference meetings, e-marketing, and much more. It is our goal to cut costs for clients by minimizing the need for travel while maximizing effective communications. Our clients select and enjoy working with us because of our ability to quickly identify opportunities for process improvement, present relevant alternatives, and implement cost effective solutions.

Product Development Support
What is best for the consumer is best for the supplier. Focusing our efforts with the end user in mind will lead us on a path of fulfillment that creates bright futures. What makes the end user repeat their business? Our FreshXperts take our clients along a path that will produce results. We use our experience to assist in variety and product development planning.





Merchandising Strategies
When it comes to produce department layout, we have a world of knowledge and experience to help retailers sell more product and earn more profit. Our experts have set hundreds of produce departments from scratch to completion by using unique and talented skills that relate to updated consumer shopping habits and trends. We are fully experienced in merchandising new, remodeled, or current stores to rapidly increase your produce retail sales.  

Speaking Presentations

• Group Speaking
  We are available to speak at company meetings, seminars, roundtable discussions, training sessions, and other special occasions.
  
  
• Speaking Channels
  We speak to produce growers, shippers, packers, brokers, food service, wholesalers, distributors, and retailers.
  
  
• Speaking Content
  Our presentations are filled with practical information about where the produce industry is headed and how you can get there. This is not fantasy, but instead, it is authentic down-to-earth material from the world of reality. Our experts speak to you in the produce language that you understand.

Teaching and Training

What do you want covered? Do you want your buyers to know better ways to buy or your salespeople to know easier methods in selling? The business world is different today. The old ways just do not work anymore. Our experts teach you new methods of strategies that will bring you up to date. A great number of sales representatives called on us throughout our careers and we will share those many experiences with you.

• Buying – how to make a buyer more professional – how to be a "buyer" and not just a person filling orders - how to negotiate a deal – how to get suppliers to call you first on great deals – how to be respected in the industry
  
  
• Selling – how to learn little secrets of getting both feet in the prospects door – how to ask the right questions – how to give the right answers – what not to say – how to get prospects to actually invite you back into their offices – how to up-sell and cross-sell – how to expand to other levels of the business
  
  
• Managing – how to shift with the times – how to work as a team – how to solve the most pressing business problems – how to change leadership skills and techniques
  
  
• Retailing – how to understand today’s consumers – how to merchandise with "impulse impact" – how to sell more product to every shopper – how to compete in today’s tougher market