Meet the Xperts
FreshXperts is a consortium of fresh industry consultants. We bring almost 200 years of produce industry expertise to our clients. Our specialties encompass both internal and customer-facing disciplines. Our clients include grower-shippers, distributors and grocers.
The FreshXperts come from a variety of different backgrounds and places around the world, including the United States, Canada and the United Kingdom.
- Anthony J. Totta – Marketing Strategy, Branding, Strategy, Business Development
- Tim Vaux – New Venture & Product Launch
- John Shelford – Organization Governance, General Management, Berry Expert
- Ron Pelger – Retail Merchandising, Retail Operations, Shrink Recovery and Control
- Mike Chirveno – Social Media, Customer Relationship Management, Business Intelligence
- Heidi Chapnick – Internet/ Ecommerce, Omnichannel Sales and Marketing, Retail/Etail
- Don Harris – Buying Strategies and Training, Organic Operations, Category Development
- Dean Fahselt – Product Development, Value Added
- Andrew Southwood – Growth Strategies, Sustainability/CSR, International Business
- Jonathan Raduns – Food Display, Presentation, Merchandising, Fresh
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Produce Display, Design