Meet the Xperts
FreshXperts is a consortium of fresh industry consultants. We bring almost 200 years of produce industry expertise to our clients. Our specialties encompass both internal and customer-facing disciplines. Our clients include grower-shippers, distributors and grocers.
The FreshXperts come from a variety of different backgrounds and places around the world, including the United States, Canada, the Netherlands and the United Kingdom.
Managing Partners
- Anthony J. Totta – Marketing Strategy, Branding, Strategy, Business Development
- Jelger de Vriend – Retail Sourcing & Merchandising Strategies in Europe
- Tim Vaux – New Venture & Product Launch
- Mike Nicometo – Cool Chain & Logistics Optimization, Shelf Life Enhancement, Track/Trace WMS
- John Shelford – Organization Governance, General Management, Berry Expert
- Ron Pelger – Retail Merchandising, Retail Operations, Shrink Recovery and Control
- Mike Chirveno – Social Media, Customer Relationship Management, Business Intelligence
Associate Members
- Heidi Chapnick - Internet/ Ecommerce, Omnichannel Sales and Marketing, Retail/Etail
- George Seifert – Quality Assurance, Produce Ripening, Produce Inspection Training
- Don Harris – Buying Strategies and Training, Organic Operations, Category Development
- Dean Fahselt - Product Development, Value Added
- Andrew Southwood – Growth Strategies, Sustainability/CSR, International Business
- Richard Binks – Crop protection, Quality management, New Product Development, Farm Assurance & Stewardship
Affiliate Members
- Jonathan Raduns – Food Display, Presentation, Merchandising, Fresh Produce Display, Design
Laura Graham - Administrative Assistant
