Meet the Xperts

FreshXperts is a consortium of fresh industry consultants. We bring almost 200 years of produce industry expertise to our clients. Our specialties encompass both internal and customer-facing disciplines. Our clients include grower-shippers, distributors and grocers.

The FreshXperts come from a variety of different backgrounds and places around the world, including the United States, Canada, the Netherlands and the United Kingdom.

Managing Partners

  • Anthony J. TottaMarketing Strategy, Branding, Strategy, Business Development
  • Tim VauxNew Venture & Product Launch
  • John ShelfordOrganization Governance, General Management, Berry Expert
  • Ron PelgerRetail Merchandising, Retail Operations, Shrink Recovery and Control
  • Mike ChirvenoSocial Media, Customer Relationship Management, Business Intelligence

Associate Members

  • Heidi ChapnickInternet/ Ecommerce, Omnichannel Sales and Marketing, Retail/Etail
  • George SeifertQuality Assurance, Produce Ripening, Produce Inspection Training
  • Don Harris – Buying Strategies and Training, Organic Operations, Category Development
  • Dean Fahselt - Product Development, Value Added
  • Andrew SouthwoodGrowth Strategies, Sustainability/CSR, International Business
  • Jonathan RadunsFood Display, Presentation, Merchandising, Fresh Produce Display, Design

Laura GrahamAdministrative Assistant

The FreshXperts

Jonathan Raduns

Jonathan Raduns

Andrew-Southwood-photo

Andrew Southwood

DonHarris

Don Harris

Dean Fahselt

Dean Fahselt

seifert

George Seifert

heidichapnick2

Heidi Chapnick

Ron-RonProCon-AA

Ron Pelger

John Shelford

John Shelford

totta

Anthony J. Totta

VauxPhoto

Tim Vaux

DSC00079

Mike Chirveno

GrahamLaura

Laura Graham