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Anthony Totta - Business Development and Marketing Expert 
Anthony J. Totta, founder, chief executive officer and produce consultant for Grow My Profits LLC, offers more than 30 years of proven success in fresh produce procurement, supply chain management, retail sales, purchasing, wholesale development and distribution. He has an industry-wide reputation for excellence in all areas of marketing, sales, and produce restructuring and consistently generates record returns for his clients.
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Jelger de Vriend - Retail Expert
Jelger de Vriend is managing partner of Innovative Fresh. His company provides fresh produce intelligence to Europe's leading fresh produce companies and retailers. The company operates a knowledge center, runs market intelligence programs, and provides strategy consulting services. The company is based in The Netherlands and has built a strong network of partners, in particular in Europe and Latin America.
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John Shelford - Organizational Governance and Berry Expert
John Shelford was President of Naturipe Farms LLC , a partnership organized in 2000 between Hortifrut SA and MBG Marketing, with Naturipe Berry Growers becoming a partner in 2002 for the sales and marketing of fresh packed berries. Hortifrut SA based in Santiago Chile is the world’s largest grower, exporter, and distributor of raspberries, blackberries, and blueberries for the North Hemisphere’s October to May market.
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Mike Nicometo - Cool Chain Expert
Mike Nicometo provides expertise in logistics processes, cool supply chain management, project management, roadmap development & control, global team leadership, software prototyping and business development.
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Ron Pelger - Retail Merchandising Expert
Ron Pelger is a produce industry consultant based in Reno, Nevada. He is also an independent writer and has written over 140 produce industry-related articles in his regular opinion column of The Produce News titled, In the Trenches, which appears on a monthly basis.
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Tim Vaux - New Venture and Product Launch Expert
Tim Vaux is President of The Vaux Group, consultants to the produce industry . He develops feasibility studies as well as marketing and new product launch plans for companies desiring to sell products and services into the produce industry. Tim is also a partner in Bulldog Capital Partners I, LP, a venture capital group.
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Mike Chirveno - Social Media Expert
Mike Chirveno is the founder of ClearVision Consulting; a firm that helps clients develop sustained competitive advantage through sound strategic planning, operational excellence and effective use of technology.
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Heidi Chapnick - E-Commerce Expert
Heidi Chapnick, e-commerce expert for FreshXperts, is a leading retail strategist and the founder and chief executive officer of Channalysis, a consultancy specializing in cross-channel commerce. She advises clients about Internet marketing optimization, as well as setting up and managing their online shopping experiences.
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George Seifert - Quality Assurance Expert
George Seifert, founder and president of Produce QA Consultants, LLC, has worked in the produce QA inspection business for over 25 years. Approximately six of those years were with the U.S.D.A., New York State Department of Agriculture and Markets and the South Carolina Department of Agriculture with his primary responsibilities being produce inspection.
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Laura Graham - Executive Assistant
Laura Graham currently works as an Administrative Assistant to Grow My Profits LLC and FreshXperts LLC.
Laura holds a Bachelor of Science degree in Elementary Education with an English minor and has taught Third grade as well as preschool. As a mom of two young children, Laura knows the importance of serving fresh produce to her family.
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